Vespa - Arrive Slowly
Role: Art Direction, Visual Concept, Language Adaptation.
Silver ADDY — AAF Austin Student Awards 2026
We’re taught that faster is better.
But the best moments don’t happen at speed.
Vespa invites you to arrive slowly.
These digitally created mockups explore how the campaign adapts across environments and formats.
Each placement is adjusted beyond scale, considering visibility, hierarchy, and context, such as readability at distance for billboards and architectural integration for street-level posters.
Language Adaptation
This Spanish version was developed as a creative adaptation rather than a literal translation. The goal was to preserve the mood, rhythm, and emotional tone of the original English headline, allowing the idea to feel natural and culturally resonant while maintaining the campaign’s core message.
