YSL LIBRE - Meant To Linger
Art Direction, Copywriting, Photography & Production: Maria Lizarraga
You can’t see scent.
But you can feel what it leaves behind.
It lingers—in the air, on skin, and in memory.
Meant to linger.
Social Media
Social introduces the scent in fragments—each post isolating a single note. The hero film brings those fragments together, revealing the full emotional composition they’ve been hinting at.